Top 3 Writing Goals for 2022


Hello, writers!

That's right: We're *all* writers these days. We're all out there connecting with folks we've never met, through... you guessed it... writing.

To support our endeavors, business writing author Anne Janzer and I held a free webinar this week and discussed trends in business writing. I know many of you were there and I truly appreciated your support! And, I know I met a few of you in the session: Welcome to my newsletter and to our lovely little community of writers and writing learners.

If you missed the webinar, not to worry. We're all busy! Anne and I recorded the session and you can access the recording here. And, I'm going to review one of our top webinar questions here: "What writing skills are employers (and readers!) looking for in 2022?"

So what skills are employers and readers looking for in writing today? Three things:

  1. Brevity (Hence the "cut the fluff" reminder!)

  2. Clarity

  3. Connection

Let's talk a little about how we can make the best writing decisions possible and achieve these three goals.

BREVITY

Readers really want the bottom line these days. We can avoid making our reader wait or search for information by front-loading our content. Think about what your reader wants to know the most, and start with that. Order content in the order of importance for that reader specifically.

We can front-load sentences too: Start with who's doing something (subject) and what they're doing (verb) to achieve a concise sentence structure.

CLARITY

One of our goals when we write should be creating a shared, mutual understanding between writer and reader. When we write clearly, we ensure readers get the takeaway we intended with our message. Watch out for interpretation! We want our readers to walk away "hearing" our words the way we meant them.

Part of a shared, mutual understanding includes responsibility. Who's going to do what? When we email someone, do they find out who's responsible for which parts of a project? Do they get the deadlines, schedules, and other parameters we need them to know?

Remember you can write a clear Call to Action sentence by ensuring your reader knows exactly what to do. For example, instead of writing "I'm still collecting revision ideas for this document," we might say, "Please provide any comments on the revised document in Teams by the end of the week.

CONNECTION

These days, we write not only to inform, but to connect. This means it's time to bring empathy into the picture. How can we show our readers we care about them through our writing? For one thing, we can use "you" carefully. Instead of "The strategy you suggested didn't work," we might write "We didn't get the results we'd hoped for with the new strategy."

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